As someone who has earned over $600,000 on the Upwork freelance platform, I’m often asked about the pros and cons of Upwork.
Upwork, for the uninitiated, is the world’s largest, and most popular freelance marketplace.
On the site, freelance professionals can browse jobs posted by prospective clients from all over the world.
Clients love Upwork because it allows them to shop for the best talent outside of their immediate area, in any niche imaginable. Plus, the Upwork hiring process is fairly straightforward.
Freelancers love it because it takes the dreaded “cold-pitch” out of the equation. Upwork clients are already ready and willing to hire. It’s a bit like fishing in a pond where you know the fish are biting.
The site’s most well-known competitors, who you may already be familiar with, include freelancer platforms and job sites like Freelancer.com, Fiverr and Thumbtack.
However, Upwork is far from perfect.
And just like anything else, there are pros and cons.
If you’re wondering whether or not those pros outweigh the cons, you’re in luck.
Below, I have compiled a list of Upwork’s biggest pros and cons to help you decide whether or not Upwork is worth the hassle.
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1. It’s easy to find freelance jobs and potential clients
Every new freelancer has asked themselves the same question at some point or another: Where do I find new clients?
Cold calls and cold emails require a ton of time with little payoff.
The same can be said for social media.
And it’s next to impossible for beginners to score word-of-mouth referrals when your freelance work history is limited.
By contrast, finding jobs specifically catered to your specific expertise or skillset on Upwork, in most cases, is a breeze. Especially for the following popular freelance fields:
- Graphic design
- Machine learning
- Data Analytics
- Mobile development
- Video production
- Search engine optimization (SEO)
- Web development
New clients are joining the platform on a daily basis. And dozens of new jobs are posted to the site every minute of every day by clients who are ready to hire.
You don’t have to convince them that they need the service. You don’t have to convince them of the benefits of hiring an independent contractor. They already know they need a professional, with a specific skill set, who can do the job.
You just have to convince them that you are the best candidate for that particular project or job posting.
And while that may sound easier said than done, with a bit of practice and preparation, sending winning proposals and landing jobs can be a breeze.
2. Upwork handles the contract, billing, invoicing and mediation
Another problem that frequently plagues the freelance community is the subject of how to handle contracts, billing, invoicing and mediation (in the unfortunate event something goes wrong).
These tasks can be especially daunting for new freelancers. And expensive.
Using myself as an example, when I am not freelancing on the Upwork platform, I pay Fiverr Workspace $216 per year to handle my invoicing and payments. And I incur fees from payment processors like PayPal and Stripe.
Not to mention the fact that there’s still a lot of manual work involved even with the help of these platforms.
And heaven forbid there’s ever a payment or contract dispute. I’d have to file my own claims and hire my own legal counsel.
It can be a scary world out there when you are on your own.
This is why, in my mind, one of Upwork’s greatest “pros” is the often looked-over fact that they handle all of those backend operations for you.
Your Upwork proposals (as well as messages sent through the Upwork messenger) essentially serve as your contract.
Upwork also helps handle payment collection, bank deposits and even your 1099 (if applicable).
And should a dispute with your client arise, Upwork customer service is ready to help. They can reach out to the client on your behalf, and even assign a mediation agent if no agreement can be reached.
3. You can make a ton of money on the platform
And of course, the greatest pro is that you can make a lot of money on the Upwork platform.
As a graphic designer, I personally pull in over $100,000 per year on Upwork at an hourly rate of $150.
And I’m not alone.
Freelancer Josh Burns, a SQL Server DBA, has earned over $800,000 on the platform.
I will openly admit, that it can be hard to land those first couple of gigs on Upwork. It took me almost two weeks to get my first job offer after consistently applying nearly every day.
And it can take weeks to build a good reputation on the platform.
But after a while, you start to get a feel for exactly what to say and how to pitch yourself to prospective clients. At least I did.
Today, I mostly keep my Upwork profile set to “unavailable” because I stay so busy I don’t have time for new clients.
Speaking of which, I’ve also used Upwork to hire subcontractors as well. Delegation and hiring out for some of the more monotonous tasks have significantly improved my bottom line, helping me make even more money along the way.
It all sounds great so far, right?
Well, buckle up because now we get to the “cons” portion of the article.
1. You have to pay to play
In prior years, freelancers could bid on as many jobs as they wanted for free.
But this caused issues for the online platform.
Namely, jobs were being flooded with too many, often underqualified, candidates.
Believe it or not, many Upwork freelancers indiscriminately apply for jobs without reading the job post or taking the time to consider whether or not the job is even right for them.
This, as you might imagine, was frustrating for many reasons.
The main problem was that it made the clients’ selection process (and ability to find the right freelancer) needlessly more time-consuming due to the overwhelming number of freelancers flooding the talent pool.
And so, in May 2019, Upwork introduced something called “Connects”.
Upwork Connects essentially acts as a digital internal currency or credit.
Today, freelancers have to spend 2-16 Connects for each proposal they send (depending on the size of the job).
This encourages freelancers to be a bit more discerning when it comes to sending proposals.
While Upwork gives all new users 40 free Connects to start, most new Upworkers tend to blow through that first allotment pretty quickly and will end up purchasing more.
Now, there is some good news here – you don’t have to spend any Connects to apply for jobs to which you were invited. And most senior freelancers on the platform end up (mostly) only replying to invites over time and ignore the job feed altogether.
And the longer you’re on the platform, the more invites you’ll start to receive. I personally haven’t used or purchased any Connects in years.
Plus, you receive free Connects every time you win an interview. The more interviews you win, the more Connects you begin to rack up.
In summary, the bulk of this expense will occur during your early days on the platform … when you aren’t winning interviews as often and aren’t receiving invitations to apply.
It’s one of those things that gets easier with time.
Editor’s Note: There are additional fees you may also encounter while using the platform like boosted proposals and boosted availability badges. However, it is entirely possible to win jobs without paying for these items.
2. You have to pay Upwork’s commission fee
Next, let’s address the most common complaint about the platform – Upwork’s fees.
At the end of the day, Upwork is still a business. They have business expenses, employees to pay and investors to make happy.
They have to make money.
And the bulk of that money is made through their service fee – a flat 10% on all contracts.
Lastly, I offer this food for thought … one has to keep in mind that Upwork is not entirely different from a recruiting agency. And the average agency fee is closer to 30% across the board, regardless of earnings.
By comparison, 10% seems like a deal.
Editor’s Note: Upwork used to charge a sliding scale fee based on your billings with each unique non-Enterprise client (5% to 10% to 20%). They switched to the flat 10% fee in May 2023.
3. You have to keep your clients on the platform for two years
Want to get out of paying that Upwork fee altogether? No problem, after a couple of years you’re allowed to take your long-term relationships off the platform and work with them directly.
However, taking your client off-platform early without paying the conversion fee (roughly 12% of the freelancer’s estimated annual earnings on Upwork) can result in a permanent suspension of your Upwork account.
While this may seem unfair, I always advise not to bite the hand that feeds. Two years will come and go before you know it.
There you have it, the three biggest pros and cons about the Upwork platform – at least in my opinion.
For me, the cons have never outweighed the pros.
Upwork gave me the lift I needed to break free from a job I rage-quit back in 2017 and turn my then side hustle into a full-time freelance career.
Sure, it was hard to get started, secure that first client and rack up that initial set of positive reviews for my profile. Sure, I’ve paid a lot of fees to the platform. But it’s also been an amazing tool in my freelance toolbox that I wouldn’t exchange for the world.
What do you think? Do the pros outweigh the cons? What do you think is the worst thing about the Upwork platform? What do you think is the best platform for freelancers? Let me know in the comments below. And don’t forget to connect with me on social media – I’d love to hear from you!
PS: If you’ve found any of the above advice helpful, and you feel so inclined – buy me a coffee (leave a tip) on Kofi!